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Announcement bar

A dark strip above the header for a wholesale badge, short promo messages, a utility menu, and a call-to-action button. B2B customers also see their company and location here.

Add it in the theme editor: open the Header group in the sections list and add the Announcement bar section.

Badge

  1. Open the Announcement bar section.
  2. Turn on Show B2B badge.
  3. Set Badge text. It defaults to "B2B Wholesale".

The badge only shows when the toggle is on and the text field has a value. Clear the text to hide it.

Messages

Add a Message block for each line of promo copy. The bar allows up to three. Each block has a Text field that accepts inline formatting and links.

Note: Messages hide on screens narrower than 1100px to keep the bar from crowding. Put anything a buyer must see — freight thresholds, cutoffs — on the product or cart pages as well.

Utility menu

Set Utility menu to show a row of small links on the right of the bar, such as help or order-status pages. Build the menu in your Shopify admin under Navigation first. These links are hidden on phones.

If customer accounts are on and no one is signed in, a Sign in link appears here automatically.

Call-to-action button

  1. Set Button label. It defaults to "Become a stockist".
  2. Set Button link to the page it should open.

Leave the label blank to hide the button. With no link set, the button points to the account registration page.

B2B company switcher

When a signed-in B2B customer has more than one location, the bar shows their company name and a location switcher on the right. This is controlled by Theme settings → Wholesale → Show company location switcher, separate from the switcher in the header row. See Company and location switcher.